Indie Mobile, Next Big Thing

Easy to pick up, easy to play, the mobile casual game is the perfect distraction to entertain us while waiting for the next train or a late friend. Likened to a "game snack," the casual game requires little commitment and minimum investment-meaning players should never have to resort to reviewing a tutorial or have to free up hours in their schedule to get through a game.

At the console level, everyone from Nintendo to Ubisoft and Electronic Arts has put increased interest in the casual, pick-up-and-play game as a way to reach a wider base beyond the core gaming demographic. The personal and virtually ubiquitous qualities of the mobile phone make it an ideal platform for the casual game, letting us fill up small slices of time-both at home and away from home-with little commitment.

More and more, we're seeing that mobile casual games are indeed for everyone. Women outnumber men in terms of numbers and revenue for mobile gaming. And mobile gamers encompass a broader age range than the typical console gamer.

The next logical stage is the democratization of game design-where just as anyone can play games, anyone can now create games. User-generated games tap into the seemingly universal human desire for creative self-expression-as well as sharing those creations within a wider community. Whether it's in the form of video, music, or text, social networking and self-content sites have become a mainstay in today's Internet, as the consumer becomes content-provider.

Source: http://www.gamesondeck.com/feature/3533/editorial_user_generated_mobile_.php